Your ability to influence others, build your career, and achieve your personal goals is dependent on how effectively you communicate and engage with people.
You may have the expertise and experience.
The passion and professionalism.
The competence and the contacts.
But you could lack one crucial thing.
The ability to communicate your message in a compelling way that causes your audience to sit up, take notice and listen.
So how does this specifically affect you?
Well, potentially you miss out on promotion, or the new job, or fail to secure some new business, and you do so not because the other person is better or more knowledgeable than you.
You lose out because they’ve mastered the ability to communicate more effectively and persuasively than you.
They’ve learnt to sell themselves or their services in a better way than you have.
That’s the reality folks.
Now it’s time to make sure you stop committing those sins and turn your speaking round by embracing new ways to speak with influence and impact. Below are the 7 speaking sins you should stop doing from now onwards if you want to succeed.
Sin 1: A failure to make your message sticky or memorable
Having a great message is one thing. Getting it remembered is another entirely.
Sin 2: Drowning people in detail
A presentation that covers everything usually achieves nothing. The problem isn’t that we shouldn’t include detail. The problem is we shouldn’t overwhelm people with it.
Sin 3: A failure to consider or understand your audience’s needs
If you don’t tailor your message, you’ll fail with your message.
Sin 4: Focusing on features rather than selling benefits
People need to understand the why-in before you can get their buy-in.
Sin 5: Winging it
Winging it in terms of speaking relates to little planning or preparation in terms of what you’re going to say. You insult your audience when you take their time for granted and pitch up with little or no preparation.
Sin 6: Showing slides that suck… the life out of your audience
Your slides are intended to benefit your audience, not act as an aide memoir for you. They’re there to enhance your presentation and to support your message. They’re not intended to be a replacement for you.
Sin 7: Taking people on a pointless ramble
The biggest reason for a speaker rambling on is a lack of clarity in their mind with regards to what they actually want to achieve with their message.
What’s next? Learn How to Speak So People Really Listen by Paul McGee.